Art Fund

Have you heard of Art Fund before? Art fund is a UK charity, founded in 1903, that exists to help museums and galleries buy and display works of art for the nation to enjoy. Most of their funding comes from sales of the National Art Pass, which offers, free entry to into over 240 charging museums, galleries and historic houses in the UK, as well as 50% off.

The price of a National Art Pass is normally £65, but Art Fund has now created a Student Art Pass for just £5, open to all university students. There are over 1 million university students in the UK, but only a limited number of passes will be available between October and December.

As a student studying Graphics, I want to be able to help the Art Fund group to promote their biggest promotion. By creating a campaign that would help drive sales of the Student Art Pass amongst university students in autumn 2018.

Before I go ahead with my ideas, I have gone and research previous campaigns that works and found these examples. These examples had given me an understanding of what is a campaign and how it works. These examples had taught me that you got to produce a very interesting and useful campaign in a way you can draw out your target audiences.

One of the most useful and effective campaign that most company uses are merchandise product that would allow others to see it- it would then be promoting itself.

I have produced a poster promoting the £5 pass to students however, as I have not research museums' typography, the influence of the museum can not be seen through the poster I have created. Therefore, I have gone and looked at the type of fonts National History Museum and Tate Modern uses. I have explored the style of it by having a go at creating the alphabet of the same font hand crafted.  This would then enables me to transfer my newly gain skills on to the poster.

From the series of posters I have created for the museums, I have developed that idea by turning it into a Pinterest format. This would then allow those who search the word 'museums' see the poster. Each pic would provide a link to Art Fund giving them more information about the £5 pass.

As i have mentioned while looking at examples of useful campaign, I am developing my poster ideas to a merchandise product. This would allow customers who goes to the museums to purchase the product which will then allow others to see it.

#Everyonewantsagoodselfiebackground the idea behind this is to allow the social media to visually show that museums are great places for selfie. Since social media is used by almost everyone in the world, it would be a great idea to showcase the display online. This would allow friends and family of the person who had been to the museum get more information. Campaign using social media is not only an effective way but also the cheapest way to promote and advertise.