Create your Identity

• What is the purpose of a brand?

The purpose of the brand is to communicate what they stand for

• What is an excellent example of self-promotion and why?

Advertising through clothes such as Nike that shows of the logo.

• Is a brand a company, a product, or a person? 

A brand could be everything as the product could be the person advertising the brand for the beneficial of the company.

Have you ever thought about what kind of object you would like to be if you were to become a product or what brand would you create for yourself? Well, in my case, yes. I once wished I was something not human an animal perhaps- like a dog. Have you ever been curious about what your pet dogs (if you do have a pet dog) are thinking about? What's inside of their mind? What are they thinking? Do they understand us? or can they remember what happened the other day? Those little things makes me curious about a dog's life that I wished I was a dog myself to be able to understand. Therefore, if I were to become a product or a brand I would chose something that is animal related. I am personally in love with animals that if they stay with me for more than one day and the next day they disappear I would cry my eyes out because I miss them and wants to be with them- true story.

As a person who was born in August 12 my star sign is Leo. Leo the lion that is confident and brave. While looking through my horoscope and what it says for Leo's it somehow match with my life which is quite strange.

I have created my very own logo for my own product as I thought it would be a good idea to have my own company's logo than have an existing one. The idea behind this logo is to show that it is about zodiac signs and that my characteristic would be Leo the Lion. Therefore, a lion is designed at the background and Zodiac as the title. 

I have decided to develop my logo design by transferring it onto a merchandise. This would help promote the product as it can be seen by many and shops would be selling it.

I have looked at an artist that could help me design my product and found Peony Yip. I was influence by her graceful art work as it shows a beautiful connection between the two characters. I thought that this is how I want to show myself. Show who I am but also show my other side.

These are my illustration ideas for my product design. It is influenced by Peony Yip through the fusion of my zodiac sign. I have experimented with materials and developed the idea by allowing both illustration to be clearly seen.

Record Recode

Alphabet through Human Form:

I learnt that alphabets can only not form through type or by hand writing but also through human form. By playing around and having fun at the same time gives us the possibility to make our body form the alphabet such as B and D.

Being a little flexible is an advantage to form the
alphabet as it helps create difficult shape such as a curve or round shape. I done the bridge to form the D and I was able to do this without hurting myself









I found an artist called Philippe that forms objects through human form and decided that I would use his idea and therefore, i came up with a repetition human form forming ABC. Using the 'b' human form, edited it by removing the background leaving me with the silhouette human form. The bridge forming the curve for D is combined with the b human form to form the overall D

Another artist name Kalen Holloman has influenced me to make the alphabet through a collage. I decided to make the difficult letters such as 'Q' as a collage because it is quite unlikely to form the letter 'Q' through human form therefore, by doing a collage will help me form the rest of the alphabets.

This is a human form forming the letter 'A' with the help of a prop. Since human being only has two legs there is no third leg to make the horizontal line therefore, I improved by using a prop and placed it behind to form the A. I learnt that this helps with difficult alphabets such as A and H.

By doing the workshop of experimenting with A  and my chosen art movement- I learnt that it is possible to design the alphabet in a style of my chosen art movement.

I learnt that by using objects and its first letter could be use as a formation of the alphabet. A is for apple and the round shape of the apple is the round shape for baby a. The two wheels on a bike is the two rounds on B. By experimenting with objects and its first letter helped me with my collage idea.

Using hands to form the alphabet and reflecting it before the light gives me the shadow alphabet. Combining that with a A-Z alphabet gives me the collage effect.