Art Fund

Have you heard of Art Fund before? Art fund is a UK charity, founded in 1903, that exists to help museums and galleries buy and display works of art for the nation to enjoy. Most of their funding comes from sales of the National Art Pass, which offers, free entry to into over 240 charging museums, galleries and historic houses in the UK, as well as 50% off.

The price of a National Art Pass is normally £65, but Art Fund has now created a Student Art Pass for just £5, open to all university students. There are over 1 million university students in the UK, but only a limited number of passes will be available between October and December.

As a student studying Graphics, I want to be able to help the Art Fund group to promote their biggest promotion. By creating a campaign that would help drive sales of the Student Art Pass amongst university students in autumn 2018.

Before I go ahead with my ideas, I have gone and research previous campaigns that works and found these examples. These examples had given me an understanding of what is a campaign and how it works. These examples had taught me that you got to produce a very interesting and useful campaign in a way you can draw out your target audiences.

One of the most useful and effective campaign that most company uses are merchandise product that would allow others to see it- it would then be promoting itself.

I have produced a poster promoting the £5 pass to students however, as I have not research museums' typography, the influence of the museum can not be seen through the poster I have created. Therefore, I have gone and looked at the type of fonts National History Museum and Tate Modern uses. I have explored the style of it by having a go at creating the alphabet of the same font hand crafted.  This would then enables me to transfer my newly gain skills on to the poster.

From the series of posters I have created for the museums, I have developed that idea by turning it into a Pinterest format. This would then allow those who search the word 'museums' see the poster. Each pic would provide a link to Art Fund giving them more information about the £5 pass.

As i have mentioned while looking at examples of useful campaign, I am developing my poster ideas to a merchandise product. This would allow customers who goes to the museums to purchase the product which will then allow others to see it.

#Everyonewantsagoodselfiebackground the idea behind this is to allow the social media to visually show that museums are great places for selfie. Since social media is used by almost everyone in the world, it would be a great idea to showcase the display online. This would allow friends and family of the person who had been to the museum get more information. Campaign using social media is not only an effective way but also the cheapest way to promote and advertise.

Information Graphic

Infographic sounded similar to my previous project- wayfinding system, that I wanted to continue producing style. For this project, I decided to make an infographic through languages. I chose languages because I have been quite interested in the topic that I started teaching myself how to learn Japanese. I wanted to know how many people like me wants to learn another language and would also like to know the reason why. Therefore, I have produced a mini survey for my international and friends to answer. This would then help me understand why people wants to learn another language and to why they are studying it- to what purpose?

After receiving the responses to my survey, I have decided to research about the English language. Understand why there are so many countries can speak English and to why they provide it as a compulsory for students to study.

As I have gathered the informations i  needed, I have now then created my first initial ideas influenced by the understanding I gain from my research. Through looking at examples of infographic map had given me ideas that i could possibly add on my current idea. Ideas including key to information and colours.

Way Finding: Signage

Have you ever gone to places for the first time and thought to yourself. "Where the hell am I!?" When going to new places you have never been before you would want to have signs, maps and service guide that are available, legible and ones that you can understand. Otherwise you would be like "Am i lost? How do you get to this place!?" These are the times when signage should be helpful. But. Are they really helpful? Do they help you get to your destination? What makes a good and bad signage? Lets find out!

As a student at Ravensbourne University at North Greenwich, I know my way around the area as I commute every week and it is now easy to get to my destination. However, for those that it is there first time coming to North Greenwich to see, lets say, The O2 Arena, the river, and the University. Would they  be able to go to thesse places without breaking a sweat or would they be scratching their head in front of a map wondering which direction to take. 

North Greenwich Station provides good information for location but they are not enough. They have signs that will lead people to the O2 but what about the other places such as The Emirates, the river that is located at the back, Ravensbourne University? Therefore, as a collective, we have decided to tackle this problem by providing a solution of having a clearer signage system.

I have produced an illustration ideas that could possibly used as a useful signage system. This would help remind me of ideas I've thought of while visually designing each ideas to make it work.

As a collective, we have created a survey for those who commute to answer. These question will help us understand the problem North Greenwich is having. This would also provide information to how many commuters travel to North Greenwich per week and to also know where they are going. These questions would also help support our ideas as the response could be use as a reference.

The responses we received from the survey. After having to ask the people who commute, I have know understand what is the problem North Greenwich is having with their signage system. It has been proof by the people we have talked to that there is a lack of signage system here at North Greenwich. North Greenwich just does not have enough signage system that would help tourist, disabled and other target audience move their own way around the area. After having spoken to North Greenwich customer service lady, she had been honest with us and told us that the designer who designed the area of North Greenwich assumed that everyone who comes here would be able to understand English. But that is not the case for most of the time. There are thousands of people who come to North Greenwich per week and most of them are foreign, international people. Therefore, they should provide information where it allows other customer to be able to understand the information clearly.

Looked at examples of effective and useful signage system. These examples had given me an insight to what is a good signage system and a bad one. These example are effective to where they are located. For example, the signage system for Japan airport is designed based on the upcoming Olympics therefore, tracks can be seen everywhere the airport.  The designer have clearly put in mind the event that is about to take place.

Typotheque

Have you ever thought about what music would look like if it was drawn out? Well, in my case, I never once thought that music can be drawn out either until today.

Thinking about how music could be drawn had given me an insight to each every sound there is in a music. I was able to listen and concentrate on a single sound while the music is playing as a unison. Did you know that concentrating to the sound of a music is so relaxing that it helps you feel sleepy? That's the feeling I felt went drawing the music. It was relaxing, calm and peaceful. 

Did you know that through scribbles of lines can we create the letters in the alphabet? If you think it is not possible. Look at my work. From the drawings I created from listening to music, I was able to find each letters in the alphabet including capital or lower key letters. Although the result won't be as we anticipated as it would be different than any other fonts we have seen but it would be personal and unique fonts.

As this project is asking for a poster for an exhibition, I thought that it would be a great idea if the exhibition would theme typography. I had this idea after doing the drawing the music activity- it made me want to research and create more typography fonts like ones I have created and found.

Looking at Philippe Apeloig who creates his typography through lines and shape had inspired me to produce a similar format. I think that words that are created through shapes are a cool, interesting, and different idea in which I want to try.

Tried copying the yellow line typography by Philippe but since mine was done hand-crafted it didnt look as good Philippe's. However, I was able to gain new skills that I could then transfer in the nearer future. The idea of using bright colour on dark background to present words is a very interesting typography format.