Monday, 18 December 2017

Create your Identity

  • What is the purpose of a brand?
The purpose of the brand is to communicate what they stand for
  • What is an excellent example of self-promotion and why?
Advertising through clothes such as Nike that shows of the logo.
  • Is a brand a company, a product, or a person? 
A brand could be everything as the product could be the person advertising the brand for the beneficial of the company.

Have you ever thought about what kind of object you would like to be if you were to become a product or what brand would you create for yourself? Well, in my case, yes. I once wished I was something not human an animal perhaps- like a dog. Have you ever been curious about what your pet dogs (if you do have a pet dog) are thinking about? What's inside of their mind? What are they thinking? Do they understand us? or can they remember what happened the other day? Those little things makes me curious about a dog's life that I wished I was a dog myself to be able to understand. Therefore, if I were to become a product or a brand I would chose something that is animal related. I am personally in love with animals that if they stay with me for more than one day and the next day they disappear I would cry my eyes out because I miss them and wants to be with them- true story.

As a person who was born in August 12 my star sign is Leo. Leo the lion that is confident and brave. While looking through my horoscope and what it says for Leo's it somehow match with my life which is quite strange.


I have created my very own logo for my own product as I thought it would be a good idea to have my own company's logo than have an existing one. The idea behind this logo is to show that it is about zodiac signs and that my characteristic would be Leo the Lion. Therefore, a lion is designed at the background and Zodiac as the title. 



I have decided to develop my logo design by transferring it onto a merchandise. This would help promote the product as it can be seen by many and shops would be selling it.

I have looked at an artist that could help me design my product and found Peony Yip. I was influence by her graceful art work as it shows a beautiful connection between the two characters. I thought that this is how I want to show myself. Show who I am but also show my other side.





















These are my illustration ideas for my product design. It is influenced by Peony Yip through the fusion of my zodiac sign. I have experimented with materials and developed the idea by allowing both illustration to be clearly seen.





Wednesday, 6 December 2017

Record Recode


Alphabet through Human Form:

I learnt that alphabets can only not form through type or by hand writing but also through human form. By playing around and having fun at the same time gives us the possibility to make our body form the alphabet such as B and D.



Being a little flexible is an advantage to form the
alphabet as it helps create difficult shape such as a curve or round shape. I done the bridge to form the D and I was able to do this without hurting myself









I found an artist called Philippe that forms objects through human form and decided that I would use his idea and therefore, i came up with a repetition human form forming ABC. Using the 'b' human form, edited it by removing the background leaving me with the silhouette human form. The bridge forming the curve for D is combined with the b human form to form the overall D





Another artist name Kalen Holloman has influenced me to make the alphabet through a collage. I decided to make the difficult letters such as 'Q' as a collage because it is quite unlikely to form the letter 'Q' through human form therefore, by doing a collage will help me form the rest of the alphabets.




This is a human form forming the letter 'A' with the help of a prop. Since human being only has two legs there is no third leg to make the horizontal line therefore, I improved by using a prop and placed it behind to form the A. I learnt that this helps with difficult alphabets such as A and H.





By doing the workshop of experimenting with A  and my chosen art movement- I learnt that it is possible to design the alphabet in a style of my chosen art movement.














I learnt that by using objects and its first letter could be use as a formation of the alphabet. A is for apple and the round shape of the apple is the round shape for baby a. The two wheels on a bike is the two rounds on B. By experimenting with objects and its first letter helped me with my collage idea.






Using hands to form the alphabet and reflecting it before the light gives me the shadow alphabet. Combining that with a A-Z alphabet gives me the collage effect.




Wednesday, 22 November 2017

Storytelling

StoryTelling


Image 1
I have decided that using my primary pictures that I have taken relating with the book that I receive- On the Road by Jack Kerouac I would use them to create ideas that I could possibly use as a book cover. Image 1 shows my current four initial ideas that I came up with. I have decided that I would use mix media as my material as an experimentation and as a guideline to help support me for my later printing process.

The idea on the top left hand side of Image 1 is not a road but a train track. I thought that it would be a great idea to experiment with different location rather than sticking with the original one. Also, I find the idea of train track more interesting than a road in a way that train tracks are more detailed than the features of a road.



Image 2
I have research more into about the book- On the Road by Jack Keroauc and found that it was turned into a movie starring Kristen Stewart, Garret Hedlund, Kirsten Dunst and Sam Riley. I have decided to watch the movie to give me more understanding and knowledge of what On the Road is all about because reading what it is all about online is not useful at all therefore watching the movie version would help me understand what it is. 

After watching one-fourth of the movie, I have found it very boring and not interested kind of feeling that I decided to finish there and then at that moment. I have learnt a bit about what it is while watching that- Sal Paradise, Sam Riley, is a writer or a poet that travels around with his friend and being on the road is kind of his home. I have research more about this subject by asking those who knows about it, someone who was born before the book come out and that is my dad. He was born on 1956 and the book was published on 1957, one year in between. When I mentioned the title to him he immediately knew what I was talking about. He told me what he knew about On the Road and the information that I received is recorded on my brainstorm as shown from image 2 left hand side. 
In addition, the right hand side on image 2 are my primary pictures that I have mentioned relating with On the Road by Jack Keroauc.

Image 3

As an experimentation I have decided that I would use my skills for printing as a process for this project. Mono printing is a way to show different way of drawing. I used one of the image that I have taken and decided that I would experiment with my pictures in different methods. I have learnt that by putting more ink gives a darker tone which makes it harder to draw out the lines on my image and that less ink or just alright amount ink gives me the satisfactory that I am looking for. As this book is targeting young adults, I have decided that I would add color into the dark piece so that it'll give off life and show brightness within the piece. If there is something I would change about this page it would be the material that I use to color. I used oil pastel instead of gouache which I preferably would like to use but since I didn't have the material with me I ended up using oil pastel instead. I learnt that for a better result, have the right material with you. 

Image 4

From mono printing to development by using mix media of mono print and pen ink drawing. I like to experiment quite a lot using different materials because it then gives me the chance to see what works better together and what would look good for this project. If I would be given another chance to develop this page, I would make a change by putting in colors, using different color ink for mono printing to show contrast between ink pen and mono print. 

Image 5

This image is influence by my chosen artist, David Hockney. From his 'bus stop ahead' collage work, I was influence to the way that it is a collage but it doesn't look like it is since there is only one type of image that was used. I tried producing the same technique but I couldn't figure out how Hockney created his collage. Therefore, as an experimentation, I created by own collage by hand and the result is shown above. Using the skills that I have learnt from our previous project, I have decided that I would use two different color for this collage and by turning my image into RGB mode, I was able to turn one of the image into RGB blue. If there is something I would like to learn more is to how Hockney created his collage because I would like to someday use this skills for later future. 
Image 6
From the mono print of one of the images relating to On the Road by Jack Kerouac, I have gone and develop that mono print by turning it into a collage to show that I have used the idea that I have designed on Image 1. Although it doesn't look completely like the one i designed on image 1, it is based solemnly on that idea. Since mono printing makes the result look like it has been flip the design and composition looks different from both design idea from image 1 and from the actual image that I use to mono print. I would develop this page again by adding more trees and colors and use less ink and thicker lines to show what I actual drawn onto the mono print. I could also use the process of rotation to show that it has been mirrored from the cars glasses.


Image 7
Image 7 is influenced by another artist called Tom Hammick. I chose his work to work from because his silhouettes of trees and bright colors has caught my attention that I wanted to produce a similar style. Using the mono print that I have created I used the lines to make the silhouettes of my trees. Instead of stenciling then spray painting on the stenciled work that I did I decided that I would paint the background similar to the way Hammick printed his and on top of that would be the stenciled trees. This then gave me the similar style as Hammick's. I would have preferred if the painting of the trees was colored spray paint than watercolor because it will then give me the bright tone that I am looking for.


Image 8
Image 8 is my research pages that I have put together to know more about the product I am designing. I found different types of book jacket cover- one is a gate fold that you flip both sides and the other one is a fold out book that is usually designed for a children's book cover. If there are different kind of book that means there are also different kinds of book binding and I have shown a quick sketch of what each book binding looks like. For my book cover I am planning to keep it simple by using the perfect binding this is because my target audience are travelers/tourist that they would prefer a perfect binding cover book than a wire binding book cover because the perfect binding gives you a comfortable touch when holding the book. 

As I have mentioned already, my target audience would be travelers/tourist. This is plainly because the book is about traveling that I thought this would be more for those who likes to travel a lot to to give them inspiration while travelling. This is also good for young adults who likes adventure genre because the design covers that I have designed are solemnly based on the road which means it is a journey or an adventure for the character. 

I have learnt I need to think about different sizes when laying out my experimentation on my book to to give me spaces to annotate what I have accomplished and also to show that I can experiment using different format. This peer feedback made me think about more about who might be my target audience and how can i design a book cover specially for them, how it can appeal to my audience and how i can draw my target audience to buy the book. 

Image 9

Image 10

Image 11

Image 12
Image 9, 10, 11 and 12 are book jacket covers that I have designed for On The Road by Jack Kerouac. From the work I have produced for experimenting I have used those to create a final book jacket cover and the result is shown above. I have used two different design for each side of the book jacket cover to show a story line to how I developed my work. It could be that instead of actually designing for On the Road by Jack Kerouac, I could be designing my own book and the story is within the design on each book cover.

I have looked at different samples of a book cover to help me layout my book cover and I found one where it says 'Percy Jackson- Now a major film'. I have read the book and watched the movie Percy Jackson and decided that I would do the same layout for this book since On the Road by Jack Kerouac was turned into a movie as well as Percy Jackson. From the original book On the Road by Jack Kerouac, I noticed that it all includes the logo of a penguin and decided that I would look what it is and found that it's a British publishing house. Since it was included in the original book, I decided that I would do the same but instead of placing it in the front cover I would place it at the bottom of the spine to show that it is linked with the Penguin Book.
Image 13
Since I have researched different kind of book and texture, I have decided that i would try printing on a different kind of paper and I chose fabric with its soft texture. The result is shown above from image 13. As you can see, it didn't turn out as I anticipate it would since the printer where I printed from and the fabric was not compatible with each other therefore it did not print out the whole design. I tried couple of times to print again on the same fabric but the fabric just keep getting stock inside the printer and I was worried that my printer would break therefore, I had decided to give it up. If there will be another for me to print on fabric, I would love to do it again to see what it actually looks like on fabric print. I learnt that I should never use a dock tape onto the fabric for the printer to use because it gets stock inside that I thought I had broken my printer.

The right hand side on image 13 is my development for the mono prints that I have made for this project and using the series of development I have decided that I would use those series to make a zine. Using the skills and knowledge that I have gain from our previous project, I have decided that I would bring that skills in for this project to show that I can do it again and that I don't do it just for that project but also that I could use it for something else.
Image 14

Image 15

Image 16
Image 14, 15 and 16 are posters I have designed for the book cover that I also produced. The reason why I designed a poster because my target audience are travelers and young adults. Young adults are more likely to view my advertising product online than visually because young adults are into social media such as Facebook, YouTube, Instagram and etc. Also, travelers are often travelling that they haven't got the time to be going on book stores or library to check out a new release book therefore, advertising a poster online and advertising an ad on Facebook and or YouTube would be a great way to let them know about it. Image 16 is based on Divergent poster that I found online and I was inspired to the way it was advertising the book therefore, I decided to produce a similar outcome.


Image 17

Image 18

Image 17 and 18 are my final outcome that I have produced for this 'Storytelling' project. 




Wednesday, 8 November 2017

None of this is REAL


None of this is REAL

Mind Map of Ideas











To help me focus on what my subject is,  I have  created a mind map of ideas that could possibly form my collages. This helps me think of what to include when making the process of collage. In the mind map, I have include the main topic, stereotypes, and the reason why I chose this topic is because I thought that it would be nice to show what contrast between two kinds of opinion. My main character for this topic is my dad- Keith Gordon. A full faced tattoo man who is a father to four children, a husband and a civil servant. However, that is not how others see him. They see him as a 'tattoo addict'; "a freak", and a "scary vision of weird". I want to show that that even though he has a full faced tattoo, that- he likes heavy metal, he is just a normal guy.

In compare, I have decided to add in another topic, culture, to show stereotypes within culture. In the mind map, I have included that country's such as China gets their product delivered late, that their products are cheap but not good in quality. However, still loads of people goes and buy products from China because it is affordable. 
Stereotypes for Asian people are; they eat rice all the time, they do not like English foods such as boiled potatoes because it has no taste since it is plain. Filipinos eat with their hands and they get people looking at them whenever they do so, making them feel embarrassed to do it somewhere else. Japanese people bow to show respect so whenever others see people bowing, they immediately refer them as a Japanese person. 



This is my first collage that I had a go with to try and see if the word stereotypes could be seen through it. I have used an image of Keith taking his two rottweilers out in the park and manipulated his environment by making an illustrated version of his clothes such as 'I heart Rottweilers' and his hat with a paw print of it. This then shows that he is not just only into heavy metal and rock but also with cliche shirt such as this. His surroundings was also manipulated by illustrating and adding colors in them.
I have decided to make this image because Keith is seen as a'freak' but to us, his children and family, he is just a normal dad taking our dogs out for a walk.

If I will be given another chance to re-do this collage, i would improve it by removing the green grass because it is irrelevant and I think that something else would be a better fit for a background or no background at all.


This is a collage that I have put together to show culture. I have used Japan's culture as the subject because I am quite knowledgeable about Japan's Culture as it is one of my favorite culture there is out there. I know that I shouldn't pick images online but I have no primary resources to show this culture therefore, I have mix and match this collage by using some people taken online and images taken from when I attended an event for Hyper Japan last year.
If I could one thing about this collage to improve it, I would use the process of crop and zoom to view more into the lady's section. If I was to do crop and zoom this section, it will leave the picture with the lady and the Hyper Japan images. We can then questioned why the boy behind the lady is hidden and why is he there.





This is another collage showing stereotypes- two babies dressed up looking cute while a text is imported onto the image 'I'm young so I must be NAIVE'. After thinking about this collage, I have come to a conclusion that I am giving to my audience what it is I am trying to show because the text 'I'm young so I must be NAIVE' says it all. Therefore, to improve this if i would be given a chance to re-do it, I would improve it by thinking more about the images before having it collage. Like, should the background be removed? Should I place the babies somewhere in where it would show them being 'naive'? Should I include to give as a clue?



This photography is inspired by an artist called, Kallen Hollomon. Her photography has inspired me to produce a similar style because the idea of putting and image on reality gives of the sense of past and present which then relates with my stereotype topic with Keith Gordon.  The idea of black and white could show the past, from when Keith didn't have the full faced tattoos yet and the colored reality is the present time where Keith has completed his face with tattoos. 

The cross hatch collage is inspired by an artist, Jiri Kolar. After talking about his work for my contextual study essay, I have decided to use his influenced to make a collage. Jiri Kolar involves the work of collages therefore I could use his style for mine. The two images that I used to cross hatch is an image of Keith back when he hadn't had any tattoos and an image of him with a full faced tattoo. The cross hatch works well with this two images  because it shows that even though you can no longer see what he looks like before because his entire face is covered with tattoos, it shows that the old Keith is still somewhere living inside the new Keith. Furthermore, the idea of confused when looking at the cross hatch that I have produced is what his children and his family get whenever we are with him. This is because the tattoos had made Keith feel more confident with himself, and I recall him saying 'I look younger than when I was younger'. This is because before he had his tattoos, he looks older as though is he at age where he should be for when he has his tattoos now.  Therefore, we are no longer sure whether of not the Keith that my mum met and married is still the same Keith of is he someone else. 







This collage is influenced by another artist called, John Stezaker. John Stezaker's work involves two images of two different person, a woman and a man or a girl and a woman or  a boy and a man. He's technique is simply by combining two images together, for example, a picture of a woman and a man, Stezaker will then fold or crop the two images to make it look like as though it is combined together. This technique is useful because it shows that the full faced tattoo man is living a normal life- attending a wedding in suit. 

This is the work as a collaborative had produced. We had summed up what our zine would be, what the title we having and what kind of fonts and text it should have. We decided to name our zine as 'Orgasm' and it is about insecurity and sexual relation. We had decided that the text should be hand drawn using black paper and white paint to show this messy as a blurb. Since we can only have two different kind of colors to print at riso, we decided as a collaborative to have black and red to represent 'orgasm'. Our target audience will be those we know this zine would be suitable for and that is for ages between 17-24 years old, young adults. The reason why we chose this target audience because it would be a great idea to teach them more about what it means and what is it.

Each person including myself was given a job role in which we can focused on when making our collaborative zine.

Job Role:

  • Art Director- Luke
  • Designer- Jack
  • Art Worker- Diana (Me)
  • Copy Writer- Luke Ashman and Jorge
  • Printer- Emily and Diana (Me)
  • Illustrator/Image maker- Omar and everyone
Art Director:
An art director is someone who is responsible for the visual style and images in magazine, newspapers, product packaging and movie and television productions. They oversee and manage the overall projects and designs and direct others who develop artwork and layout. Art directors work for advertising and public relations firms, newspaper, motion picture and video industries.

Art directors determine the overall style or tone desired for each projects and articulate their vision to artists who submit images,  such as illustrations, graphics, photographs, charts and graphs, on stage and movie sets.

Copy Writer:
Copy writer also writes other marketing materials like websites, emails, brochures, catalogs and more. They also write and reward and invent contents. They check the copy for spelling and grammatical errors. 

Art Worker:
Art worker is someone who produces a print-ready product. They get a concept from a designer (wither in drawing or digital form) and use the appropriate software to create it. They also understands the basics of printing as well as design, typesetting, formatting and color correction. 





As the art worker in the group, I have been given a workshop where it allows me to learn how to turn images into RBG mode. By choosing an image of which I wish to change, I learnt that i could change the color setting into grayscale by simply going to image-mode-grayscale. Before, I had to search on youtube how to turn images on Photoshop in black and white but now I know the easiest way and quicker way to do so. After changing the mode in grayscale, it is then needed to be change in RGB mode for preparing for riso printing. To change it to RGB mode is the same as changing it to grayscale mode. 



From the feedback that I received I had gone and developed my collage and refining it. From the work influenced by John Stezager, I have edited a face of Keith with his full faces tattoo and placed it together next to the suit to look as though he is wearing it originally. On top of it is are text that I found about him from when he had a documentary on Channel 5 about him having a full faces tattoo. The background of this image is what Keith gets whenever he is outside, He gets people looking at him  without making it obvious. 


This is the refined and developed work that I had made for this particular collage. I have experimented with a new technique where it shows  an image of Keith and words that describes him. This improvement is much useful and it works well with my stereotype topic because it shows what people say about Keith and that- that's not just him. 

These are collages that I have experimented and put together. I thought that I should show my own opinion as well as the contrast words. And to do this, I had images of Keith showing that he is just a normal guy and the text behind are the words that describes him based on his looks. 


These are another collage that I have experimented through collage. The idea behind this is to show what interest Keith has. Keith is a big heavy metal fan that likes Wasp, AC-DC, Metallica and KISS. He likes to wear what he likes therefore he purchase merchandise whenever he goes to gigs of his favorite band. These are the type of fashion Keith is in to. He doesn't wear normal t-shirt with prints such as "Friday's Coming", he would only wear ones that would make him look cool and authentic. The text is what we as his family would describe him 'A family fan', 'Father of four' and Civil Servant. 
This collage technique is influenced by David Szauder's "Failed Memories". I used his influence in a way it would make Keith's old face start dissolving as he gets more tattoos. That- the more he gets tattoos every month, and quicker his old self starts to dissolve and we will no longer see his old self in him. This is a development collage for one the previous collage that I have created. I have re-used it and printed another copy to work with the copied version. If I would be given another chance to improve this, i would use a different image that is black and white and have the dissolving skin as the colored one or vise versa. 

By putting all of the things that I have learnt as an individual and as an art worker, I have put my skills together to create and practice making a zine. I have experimented with different colors that would work for riso printing and the result is shown above. The blue and red are for the collaborative zine that we are making and the red and black is for my individual zine. I chose red and black as the two colors for my zine because Keith's favorite colors are black and red and these colors represents hi. Red- the pain he gets from having a tattoo and Black- the color of his ink.

Evaluation:
‘None of this is real’ is a project that I personally did not understand what the meaning behind it. ‘None of this is real’ subjects such as political, human rights, gender, human, sexuality, etc. are something I cannot relate with as I have no understanding of what those term mean. I have a few knowledge about it but it is not enough to support my point like for example, for the sub-theme, stereotypes, I have a very limited knowledge of what it is and the reason why I chose it is because I have the resources to relate back to it. My personal understanding about what is a stereotype is that you get judge or you judge people without learning about them. And that is something I can understand and able to do for this project therefore I chose stereotypes.
In the beginning, I did not understand what we are supposed to be doing with our collages like, how are supposed to be making collages out of the twenty images that we have? And should we be making collages based on one of the given subjects or just any collages? It was towards the middle of the project where I started to understand what these collages are for and that’s how I started to focus on them by making collages that would show stereotypes.
Stereotypes is a big topic that it could be anything such as culture stereotypes however, I chose the type of stereotypes that I have in hand and that is my dad, Keith Gordon. I have decided to use him as my subject matter because I have the resources that I need that it could all be primary more than secondary resource. Primary such as, the negative comments he gets for looking what he look like now- full faced tattoo with Nazi and Hitler tattoos and also the positive comments he gets as such being cool, his tattoos are awesome. I wanted to show these two points in stereotypes way using my dad.
To make these collages, I have used a couple of artists that had influenced my work such as Jiri Kolar, John Stezaker and Kallen Holloman. I have used these artist’s technique because there method is a way to show two kinds of opinion. Like for example, with Jiri Kolar’s cross hatching collage, I could show the negative side of which others comment on about Keith and a positive side of which we as his family and friends say about Keith. John Stezaker- His two face montages shows that even though the person looks like what they look like now doesn’t mean they have changed. I could be that they just wanted a new fresh look and wants to look different that’s why they chose to be that way. Also, Kallen Holloman’s picture on top of a real life situation shows the past and the present time of that certain person.

Being the art director was a pleasure in a way I was able to learn new skills through PhotoShop and the idea of being able to learn it then teaching it to others is a great way to improve communication with others. Learning new skills for digital work is a way to develop my learning and abilities for designing such as getting ready for riso printing.